Swiss Watchmakings Biggest Rivals

There’s a reason you don’t hear the term “Asian watchmaking” often: watchmaking in the East, though powerful, is most easily grouped into Japanese, Chinese, and other country-focused categories. Studying these markets together is like lumping together British, Swiss, and German… Read More ›

No more dive watches

I bought an Orient Mako the other day and it concluded some thoughts I had been having for some time. It wasn’t only the size of the watch which is admittedly too big for most people (45mm) or the orange… Read More ›

Remarkable Rolex ads

One of the most exciting and fun things to do when diving into the history of a watch brand is to look at their advertising. Rolex has always been a brand that has created some of the most remarkable ads… Read More ›

The complete guide to Omega

For the more worldly adventurers out there, Omega’s Seamaster Aqua Terra 150M combines facets of cartography, expeditionary planning, and ocean-inspired accents, to create something absolutely wondrous. A robust 43-millimeter stainless-steel case, integrated blue rubber strap, and solid polished link make… Read More ›