So why an earth did Longines use ceramic to make a diver watch that has to withstand the rigors of being bashed on reefs? I had the opportunity to play around with one so let’s find out… More here. Looks… Read More ›
Articles
Swiss Watchmakings Biggest Rivals
There’s a reason you don’t hear the term “Asian watchmaking” often: watchmaking in the East, though powerful, is most easily grouped into Japanese, Chinese, and other country-focused categories. Studying these markets together is like lumping together British, Swiss, and German… Read More ›
Do we get the flippers we deserve?
I posted the above image with the words ‘And here come the scummy flippers’ watch.you.up.to then responded and so the conversation continued- watch.you.up.toIf people had an ounce of patience then this scummy flippers (well said my friend) wouldn’t be able… Read More ›
It Only Took Apple 5 Years to Dominate this 265-Year-Old Industry
Watches had been around for a long time before we started wearing Apple’s version, but it only took a few years for the Apple Watch to become the most popular wearable timepiece on earth. That’s according to a new report… Read More ›
A Call For Transparency
I get it, you are immensely proud to have created your very own watch brand. You are an entrepreneur, you might have lived out of your car and slept on the office floor for months. You invested your own money,… Read More ›
No more dive watches
I bought an Orient Mako the other day and it concluded some thoughts I had been having for some time. It wasn’t only the size of the watch which is admittedly too big for most people (45mm) or the orange… Read More ›
Remarkable Rolex ads
One of the most exciting and fun things to do when diving into the history of a watch brand is to look at their advertising. Rolex has always been a brand that has created some of the most remarkable ads… Read More ›
It went to the moon, James Bond wore it. Who cares?
Is it just me who is turned off by the thought of a watch being special because the same model went to the moon? Is it just me who feels even more turned off because a fictional film character wore… Read More ›
Not all women want women’s watches
I showed my wife a selection of women’s watches listed in a recent edition of WatchTime and she was far from impressed. She is not a girly girl, but does like feminine things when it comes to jewellery. She does… Read More ›
The complete guide to Omega
For the more worldly adventurers out there, Omega’s Seamaster Aqua Terra 150M combines facets of cartography, expeditionary planning, and ocean-inspired accents, to create something absolutely wondrous. A robust 43-millimeter stainless-steel case, integrated blue rubber strap, and solid polished link make… Read More ›
