I get it, you are immensely proud to have created your very own watch brand. You are an entrepreneur, you might have lived out of your car and slept on the office floor for months. You invested your own money, sweat and energy to build this brand. You WANT to call your watch movement that you purchase from a reputed Swiss movement manufacturer the way YOU want, after all it’s in your watch. It’s made to your requirements. You think to yourself – look at Lotus Sportscars – undeniably brilliant, a micro-car brand. They use Toyota V6 engines that usually live in Camrys – of course they are “tuned” differently…so? More here.
Well worth a read.