When you click into one of these apps, the watch hands move to point to 9 and 3, so they’re horizontal, and then the information displays above and below them. It works, but it’s awkward. Worse: it means that very little information can fit on the screen at any given time. That would be okay if you could quickly scroll, but the refresh rate on this screen is slow enough to be annoying… More here.
This is the kind of device that could bridge the gap between traditional and smart watches in a way that does not negatively affect either form, but it seems as though there is some way to go still.