Though now a brand ambassador for Audemars Piguet, Formula 1 driver Michael Schumacher spent a lot of time repping Omega, specifically the Speedmaster. I’m not sure if they specifically used Schumacher as a way to toy more with the Speedmaster’s original purpose as a racing watch, something that had been drastically overshadowed after, y’know, that whole moon thing. However, whether they meant to or not, it worked. It didn’t exactly ripple through the watch community as a rebranding or anything, but the Speedmaster Racing models, of which the Schumacher special editions are some, all served as a polite reminder… More here.
What a stunning watch. Seriously, the colours are just so perfectly matched.