Rubens Barrichello has always had a particular affection for watchmaking and the mechanism lying behind each timepiece. If we had to pick one word to reflect this design, it would be “technique”. It was an extraordinary challenge to reimagine this champion’s Rolex® Daytona® while keeping up to his codes and inspirations. Each modification is a performance, the meeting between craftsmanship and cutting-edge technology… More here.

In other words, take a classic and legendary watch which offers a subtle design that will last decades and make it look like a £200 Citizen. No no no.

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