Rolex is not a bad actor here, nor do I claim that Rolex is the subject of any untoward scrutiny. Quite the contrary, more players in the watch industry should be aware of the role the brand plays in ensuring that there is a luxury watch market, to begin with. This is not to say that Rolex is responsible for the desirability of watches — of course not. But without the market size and accompanying industrial base that exists for the watch industry today, many products we take for granted would not be capable of being produced at all. And Rolex provides this base… More here.
Good stuff from Ariel.