How a product ages defines its timeless appeal

The worn devices have evoked strong feelings of nostalgia from those who’ve seen the photos. Hu explains that images of the same products in perfect condition don’t elicit the same emotions. It’s the wear and tear that connects people with their memories of the devices… More here.

I find it interesting how the images in the above article are defined as emotional and indeed nostalgic, and I guess there are emotions attached to a well-used piece of tech that has served an individual well.

There is, however, surely no comparison to how a well-made watch ages. The image above highlights this- that Apple Watch does not look well-loved or in any way improved, it simply looks broken. The Rolex below simply looks beautiful.



Categories: Thoughts

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