The Q looks like a Rolex GMT-Master, and that’s not by accident. During the era the original Q was made, it was totally commonplace for brands at affordable price points to ape design cues from more prestigious brands at higher price points. Couldn’t afford a Rolex back in ‘79? That’s OK, Timex was your way in. The reasoning behind re-introducing this watch in 2019, according to the designer Giorgio Galli, is to introduce this current younger generation of watch buyers to what Timex used to be. In other words, it’s just as much to educate consumers about Timex’s past as it is to celebrate the brands heritage. And the purpose really hasn’t changed, it’s still to get folks into the world of watches by offering something that’s affordable and looks pretty darn good… More here.

That is surprisingly wonderful to look at and only $179. A must buy?

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